Please find below the presentation slides in English and Ukrainaian:

As well as PDF files:

• @Name_ly #odcamp #en
• @Name_ly #odcamp #ua

Abstract:

Unlike conventional URL shorteners, Name.ly provides web addresses that read as slogans. And this is just the beginning of the list full of other perks: get ready for many mini applications useful for social networking and blogging.

LONDON, 6 April 2010 (Brands-and-Jingles)

Nowadays people are converting their Internet links into omnipresent short uniform resource locators (URLs), a hype created by Twitter, a messaging system, which allows maximum 140 character entries. Good chances are that you have been clicking on bit.ly, j.mp, ow.ly… to name a few. Big online names followed the suit shortly. Amazon has acquired am.az, French Dialymotion bought dai.ly, Facebook already owns fb.me, Flickr reduces links’ length via flic.kr, Google uses goo.gl, LinkedIn shortens to lnkd.in, LiveJournal integrated shar.es, Posterous has post.ly, WordPress went for wp.me, and YouTube is working with youtu.be.

Unlike all of the above URLs that deploy difficult to remember alphanumeric codes, Name.ly, a new social platform, provides web addresses that read as slogans or complete sentences. Name.ly went live in earlier 2010 with two headline jingles: Sincere.ly and ThatIs.Me. The platform also has dozen, if not hundreds, of other jingling names in the pipeline ready to be released as soon as the demand catches up.

With Name.ly, it is now possible to have Internet sites with addresses like sincere.ly/johnny or thatis.me/jane. The former one in particular can also be enhanced and used in e-mail footers as sincere.ly/yours/johnny or yours.sincere.ly/johnny. If your name is Sarah Smith, you may wish to rush to enrol for your impressive web address sincere.ly/sarah.smith.

On top of these nice and catchy URLs, Name.ly also offers web templates that consolidate multiple user profiles and web sites on one single page. For instance, Name.ly/Frames theme will load all user’s sites into one page and make switching between them as easy as an instant click on the tabbed menu.

Another theme, Name.ly/Cards, offers great ways to present contact information in elegant and animated way.

While in the alpha stage, registrations at Name.ly are by invitation only. Yet, the site developers encourage people to subscribe and try their new platform already now before it goes public later on in 2010.

About Brands-and-Jingles:

Founded in 2008, Brands-and-Jingles is a marketing agency sponsored by MAKTIG Venture Capital. Its international team in the United Kingdom, the Netherlands and Ukraine creates and develops jingles that intensify brands online as well as in the real world. The agency has been working on Name.ly project since its inception in 2008, when it was formerly known as OfCour.se (including WhatEl.se, WhereEl.se, and WhoEl.se). Throughout 2009 it added new features with new domain names and became the lead operator of all Name.ly sites. For more information, visit Brands-and-Jingles.com.

Media Inquiries:

Маrk Kусhmа
Brands-and-Jingles
Tel: +44 79 2016 2000
E-mail: Press{at}Brands-and-Jingles{dot}com

Name.ly is going live in March-April 2010.

Please come back soon.

Thank you.

For the moment dear visitor, please enjoy old good “Name.ly” songs: